The 3-Part Campaign Model

Author headshot - ClintN
23 May 2023
Updated // 24 May 2023

Are you feeling a bit frustrated with your previous digital marketing experiences? Ready to conquer the online world and take your service-based business to new heights? Well, you’ve come to the right place! As a seasoned Australian expert digital marketer developer, I’m here to share with you the secret sauce —the three-part campaign model that will revolutionize your digital marketing game. This model is a crucial facet of my Digital Growth System. Get ready to dive into the world of Target, Asset, and CTA, and watch your business soar online!

Understanding the Heart of the Three-Part Campaign Model: Target

Picture this: You’re standing in a bustling marketplace, surrounded by potential customers, all seeking the solution your business provides. But how do you find them in the vast online world? That’s where the “Target” component of the campaign model comes into play. It’s like honing in on your ideal customers, knowing where they hang out and what makes them tick. By identifying your target audience—those frustrated folks needing your services—you can create tailored marketing campaigns that speak directly to their pain points, desires, and aspirations.

The Target here means the Medium where your Target Audience is congregating online. This can include:

Affiliate partners
Amazon book readers
Amusement park visitors
Blog subscribers
Bookstore shoppers
Bought or rented email or address lists
Business networking meetings
Clubs and associations
Conference attendees
Drivers and passengers
Industry-specific events
E-commerce platforms
Influencers and Bloggers
Facebook and Facebook Group members
Forums and message board contributors
Google search results
Google searchers
Joint Venture partners
Journal readers
LinkedIn and LinkedIn Groups
Local business directories
Local networking groups
Niche online communities
Mastermind Groups
Media lists of buyers and advertisers

Mobile phone APP users
Movie- and theatre-goers
Newspaper and magazine readers (offline and online)
Online learning platforms
Online store shoppers
Online review websites
Other social media including Instagram and Twitter
Pay-Per-Click advertising
Podcast listeners
Personal observation
Press releases
Public relations
Radio and podcast listeners 30. Referrals – systemized
Referrals – word-of-mouth
Restaurants, cafes, drive-through patrons
Shopping mall shoppers
Sports stadiums attendees
Subscriber Email lists
Survey respondents
Television viewers
Tradeshow attendees
Visitors to transport hubs such as airports and train stations
Webinar attendees
Workshop and seminars attendees
YouTube viewers and subscribers

The list above took me 15 minutes to knock together for this post. I hope that reinforces my strategy of defining your Target point and finding out where they are congregating. Only then are you able to TARGET your messaging and fire it at a medium that you know where your target audience is going to be, thanks to your digital marketing strategy.

Crafting Compelling Assets: Your Gateway to Captivating Audiences

Now that we’ve locked our digital crosshairs on the right audience, it’s time to create irresistible marketing assets that make ’em go, “Geeze, I need that!” Whether it’s a visually stunning landing page, an engaging product page, an enticing EDM, or an interactive webinar, your assets are the key to capturing attention and keeping it locked in. Remember, mate, it’s not just about throwing together some fancy graphics and catchy slogans. You need to dive deep into the minds of your target audience, understanding what drives them and how your services can transform their lives. Pour your heart and soul into creating assets that resonate with them on a profound level.

Below is a list of possible assets that I could think of after racking my brains:

Advertisements (online and offline)
Augmented Reality (AR) and Virtual Reality (VR) experiences
Boot Camp
Brochure / Flyer
Case studies
Cheat sheet
Diagnostic tool
Direct mailer
E-books and e-guide
Interactive guide
Interactive tools

Live streaming
Mini-course or program
Multi-day challenge
Newsletter and e-letter
Online funnel
Seminars and workshops
Social Media posts
Speech or talk
Templates and Worksheets
Testimonials and Reviews
User-generated content
Websites including landing pages and sales pages
YouTube channel

Remember to align your marketing assets with your target audience’s preferences and the platforms they frequent. Utilize a mix of assets to create a diverse and engaging campaign that resonates with your audience and drives results.

Call-to-Action: The Final Piece of the Puzzle

You’ve got your target audience in sight, and your assets are on point. But what’s the next step? The call-to-action (CTA), my friend! This is where you guide your eager audience towards taking that desired action. Whether it’s clicking that “Buy Now” button, subscribing to your newsletter, or scheduling a consultation, your CTA needs to be like a magnet, irresistibly drawing them in. Craft compelling and persuasive CTAs that leave no doubt in their minds—this is the moment to act! Let your expertise shine through as you guide them towards that ultimate conversion.

The following is a list of possible CTA’s:

Explore More

Get Started

Share Your Story
Subscribe or opt-in
Refer a Friend
Try Now

Remember to tailor your CTAs to the specific action you want your audience to take and make them clear, concise, and compelling. Experiment with different CTAs to see what resonates best with your target audience and drives the desired results.

If you want to start generating leads and don’t know where to start, I have just provided you with 50 Targets, 42 Assets and 43 CTAs. By using various combinations of these 135 you have over 90,000 potential options for your campaign.

Conclusion: The 3-Part Campaign Model

In conclusion, the three-part campaign model of Target, Asset, and CTA is a game-changer in the world of digital marketing. By understanding your target audience and honing in on where they congregate online, you can effectively tailor your messaging and reach the right people at the right time. The vast array of potential targets, including affiliate partners, social media platforms, industry-specific events, and online communities, offers endless possibilities to connect with your audience and drive engagement.

Once you’ve identified your target audience, the next step is to create compelling assets that captivate and resonate with them. From visually stunning landing pages to engaging webinars, the key is to dive deep into the minds of your audience, understanding their desires and pain points. Crafting assets that speak directly to their needs and aspirations will ensure that you stand out from the crowd and leave a lasting impression.

Finally, the call to action is the final piece of the puzzle. With a strong and persuasive CTA, you can guide your audience towards taking the desired action, whether it’s making a purchase, subscribing to a newsletter, or scheduling a consultation. Each CTA should be crafted with expertise, leaving no doubt in the minds of your audience that now is the time to act.

With the extensive list of possible targets, assets, and CTAs provided, you have over 90,000 potential combinations to choose from. The key is to experiment, tailor your approach, and find what resonates best with your specific audience. So, are you ready to revolutionize your digital marketing game and watch your business soar online? Dive into the three-part campaign model and unleash your full potential.

Thank you for taking the time to read this blog post. Remember, success lies in finding the perfect combination of targets, assets, and CTAs that speak to your audience and drive the results you desire. So, go out there, embrace the three-part campaign model, and make your mark in the digital world. Good luck! 💪🚀

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