Digital marketing definition

Business owners who want online growth to proceed their online costs often encounter a number of definitions, or terms, that online marketer’s frequently reference within their parlance. These terms may not immediately be clear to business owners, and might contribute to some of the confusion in regard to employing online tactics.

My purpose here however, is to clarify what digital marketing means compared to the traditional concepts and activities.

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Purchase vs SaaS Licensing Software

There’s two key strategic execution methodologies behind my system for achieving Digital Growth, they are: Lean Experimentation (L.E.) Examine/Test (E.T.) The rigor behind the process of L.E. and E.T. ensures the delivery of a Comprehensive Web Presence and a Credible Website that will deliver online growth for your business. When managing the above development processes, […]

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One piece of Content for many Online Channels

The subject of this content is “one piece of content for many online channels”. This is also known as content repurposing. This practice will guide you along a path, that will hopefully become a routine for you to easily produce rich media as the standard for online content Here I will be covering: How to […]

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The ultimate guide to writing a killer explainer video script

An explainer marketing video has the power to tell a genuine story about your business in 60-seconds. Before pondering what funky illustrations and animations your video will contain, you must focus your all your creative juices on nailing your explainer video’s script. A nicely written, engaging script is the basis for an effective explainer video. […]

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Video content marketing

I'd like to highlight the key best practice points for creating audio and video content for the Internet, which for the remainder of the post I shall refer to both audio and video simply as video content marketing. Website owners are challenged to find new and inventive ways to engage and convert customers. Great photographs, […]

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