What is WordPress and why it is used by businesses to scale?

WordPress is a form of open-source software known as a content management system (CMS), that allows you to build websites and funnels. WordPress contains plugin architecture and a template system, so you can customise any website to fit your business, company website, marketing funnel, blog, portfolio, or online store.

Using WordPress as a platform for scaling a business is a key component of my Digital Growth System.

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Red ocean and blue ocean strategy: scaling a business with paid ads

The marketplace is composed of two oceans: Red Oceans and Blue Oceans. In the case of Google’s Adword platform in 2003 and FaceBook’s platform in 2007, think of these as the Blue Oceans. In regard to Blue Oceans, think of a nice blue water with plenty of free space for the fish to explore and grow. A Blue Ocean advertising market allows for smaller guys to scale a business by providing fantastic ROAS. Soon everybody else jumps into the sea. And the Fortune 500 companies’ strategy for advertising is “who can pay the most, wins”. This Blue Ocean soon becomes full of both fish and big sharks, and the blue waters soon turn red with blood. Those fantastic returns have disappeared, and the advertising costs have increased to the heights which they are at now, as these mediums are the premier advertising platforms in a Red Ocean market.

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Why Is a Digital Marketing Strategy Necessary?

For the purpose of achieving growth online, a marketing strategy is more useful to a business owner than marketing tactics. Yet the vast majority swing from one tactic-of-the-month to another. To be successful in the digital space, it’s essential for companies to have a well-thought-out digital marketing strategy that takes into account their target audience, objectives and budget.

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Digital marketing definition

Business owners who want online growth to proceed their online costs often encounter a number of definitions, or terms, that online marketer’s frequently reference within their parlance. These terms may not immediately be clear to business owners, and might contribute to some of the confusion in regard to employing online tactics.

My purpose here however, is to clarify what digital marketing means compared to the traditional concepts and activities.

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The difference between an amateur and a professional web developer

The ability to discern Professional Dev Ops from the Amateurs that are vying for your business, is a critical skill for a website owner to possess. Yes, there are quite a number of mere amateurs out there in the marketplace when it comes to web development. To the uninitiated these rank amateurs appear like a […]

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