The marketplace is composed of two oceans: Red Oceans and Blue Oceans. In the case of Google’s Adword platform in 2003 and FaceBook’s platform in 2007, think of these as the Blue Oceans. In regard to Blue Oceans, think of a nice blue water with plenty of free space for the fish to explore and grow. A Blue Ocean advertising market allows for smaller guys to scale a business by providing fantastic ROAS. Soon everybody else jumps into the sea. And the Fortune 500 companies’ strategy for advertising is “who can pay the most, wins”. This Blue Ocean soon becomes full of both fish and big sharks, and the blue waters soon turn red with blood. Those fantastic returns have disappeared, and the advertising costs have increased to the heights which they are at now, as these mediums are the premier advertising platforms in a Red Ocean market.

For the purpose of achieving growth online, a marketing strategy is more useful to a business owner than marketing tactics. Yet the vast majority swing from one tactic-of-the-month to another. To be successful in the digital space, it’s essential for companies to have a well-thought-out digital marketing strategy that takes into account their target audience, objectives and budget.

Business owners who want online growth to proceed their online costs often encounter a number of definitions, or terms, that online marketer’s frequently reference within their parlance. These terms may not immediately be clear to business owners, and might contribute to some of the confusion in regard to employing online tactics.

My purpose here however, is to clarify what digital marketing means compared to the traditional concepts and activities.

There’s two key strategic execution methodologies behind my system for achieving Digital Growth, they are: Lean Experimentation (L.E.) Examine/Test (E.T.) The rigor behind the process of L.E. and E.T. ensures the delivery of a Comprehensive Web Presence and a Credible Website that will deliver online growth for your business. When managing the above development processes, […]

The subject of this content is “one piece of content for many online channels”. This is also known as content repurposing. This practice will guide you along a path, that will hopefully become a routine for you to easily produce rich media as the standard for online content Here I will be covering: How to […]