SEO Consultant Brisbane
Clint Neilsen Digital Solutions is an experienced Brisbane SEO consultant with a proven track record of providing results driven SEO services for clients.I provide client SEO Brisbane services with the same care and diligence that I put into my private websites. With the help of done-for-you SEO services your website will gain top search rankings. The higher your Brisbane website ranks in Google the more traffic you receive. With huge targeted traffic, your online sales will explode.
Page Optimisation20+ years professional consultant experience in optimising websites, web pages and content for SEO success. I can provide you with a prioritised list of recommendations for your development team, or execute them for you.
Link BuildingIt can have a negative impact on your ranking if SEO, obtained via purchasing expensive packages, suddenly ceases building the links when you stop buying them. It's more practical to leverage moderately priced packages which you can continue to use month after month, year after year, as in the case of my service.
Local SEOTargeted traffic is critical for the benefits of SEO to be realised. I take advantage of Google Map listings, plus local SEO techniques for quick wins. If you have multiple business locations across Brisbane, QLD &/or Australia then you can benefit from a Local SEO strategy.
Keyword ResearchKeyword research is the first step in not only SEO, but also Internet Marketing strategy as a whole. By performing keyword research I will be producing your keywords strategy based on what terms potential customers are using in their Google search and how your website will be visible on the search results. I also analyse what your competitors are doing in the Brisbane SEO space and base your keyword strategy on what is going to deliver you the best return on investment.
Web 2.0 engagementBefore you commence any serious link building from external websites, it's important that you have established some groundswell. Although this takes some time and resources to do, it goes a long way to get websites ranking, even for the more difficult to rank top.
Content that drives trafficThough a content gap analysis process I take the “mid” and “top” funnel keywords, identified in research, and build killer and authority content around them. This drives explosive organic traffic gains for your website and seals the deal with content optimized for attraction and conversion. Video content is another stream to tap into, production of video content does not have to come with exorbitant costs for the web. Let me show you exactly what happens when get something up and SEO it.
Safe practicesWith SEO becoming increasingly more expensive and difficult to do partnering with the supplier right is critical. SEO consultants that game the system, or use outdated techniques will get you on the wrong side of Google. Many SEOs outsource tasks to people in other countries where their time is cheap, but there is still significant risk of them taking shortcuts that you will feel the wrath of Google. All my SEO tasks are done in Brisbane to deliver SEO advantages to Brisbane based businesses.
Local SEO Brisbane
Importance of SEOIf you arrived at this page via a search for SEO Brisbane from a search engine, then you've just witnessed the importance of SEO at play. On Google's first Search Results Page (SRP) there are only a few organic placements. Google SRP #2 is a very lonely place for your website to be listed. Unless you're prepared to outbid your competitors for a paid spot on Google's SRP The "SEO Brisbane" search term is extremely competitive on Google. To be found above my local SEO competitors required an investment of resources for SEO purposes. The result is ongoing free traffic from the search engines, without the overhead of search engine advertising (which doesn't get cheaper) In a nutshell, SEO content production/optimisation & off-site promotion is key in making your web-page a lead/sales generating asset. Otherwise it's just a nice sign post deep in the forest where nobody ventures. I have been assisting Brisbane-based businesses with both on-page & off-site SEO strategies & resources to stand out from their competitors
SEO ChallengesThe best thing about the internet: Anyone can get their stuff online! The worst thing about the internet: Anyone can get their stuff online! SEO is a discipline in its own right, and there are perils for ignoring it or doing it wrong.
Google is in the business of matching the best content online with search queries, they have a formula to evaluate this, for us there are some challenges with SEO:
- SEO changes quickly: Google are constantly updating & changing this formula, plus the engine is always getting smarter (as in Machine Learning/Artificial Intelligence smarter)
- It's competitive: your competition never stops building upon their SEO foundation
- Specialist knowledge in SEO content production/optimisation & off-site promotion is required for results
- Google penalizes incorrect or outdated SEO tactics
- Google is greedy, and provides less and less space on the results page for organic listing, favoring paid search placemrnts
- Over time SEO is getting harder, requiring more and more resources to execute
- There's no guarantee that your competitor isn't investing more than you are for Brisbane SEO success
The PROs of investing in SEO for your website out-weighs the Cons. Paid Search and Social Media is predominantly based on a bidding model. The highest bidder will have the highest paid positions on Google page #1. And when the campaign budget is spent the listing will not appear on Google at all. A Google page #1 ranked listing will remain in place after your investment.
SEO in a comparatively cheaper investment, and your listing remains on Google's page #1 24/7. Plus, your SEO listing is on Google page#1 by your own mettle: if Paid Search or Social Media pricing/policy changes you can be left high-and-dry.
SEO also delivers PR benefits. Earning links for external well-known websites increases your credibility.
Brisbane SEO puts your message in front of customers at the time they are looking for your offering
The traditional media forms of marketing like print advertising, television, radio, etc. have lost their impact on the public. They’ve become little more than white noise in the background these days. Why? Because people now focus on Google as they can find exactly what they want in an instant without having to phone and drive all over Brisbane. Google has become the preferred starting point for people’s research on products and services.
Say you need to buy yourself a new vacuum machine, where would you go to get all the information needed to make a decision? Of course your first place to search would be Google, where else these days? The internet has empowered the consumers in today’s market, and it has turned traditional business and retail models on their heads. The NAB Online Retail Index Report 2017 discovered online shopping has increased by almost 10% in Australia over the past year while in-store foot-traffic has only increased by 3%
Your key goal now as a marketer or business owner is to get your message out to where consumers are, at the precise time that they are actually looking for the products and services that you offer. This is extremely powerful and cost-effective over traditional advertising. More so, your site needs to rank toward the top of the first page of Google’s search results to be considered. Ignoring Brisbane SEO in 2019 is the same as not taking out a Yellow Pages ad in 1988, something that nobody in business would even consider.
SEO is considerably more cost-efficient than SEM/PPC
As I’ve already mentioned SEO takes considerable resources, website owners are put-off by the cost of SEO and favour PPC. This is due to a false economy in viewing PPC as less expensive and gives immediate results.
Both SEO and PPC are going to cost you money. Initially, SEO will actually cost you more than PPC. However, the beauty of SEO is it’s a long-term strategy. PPC only has an immediate impact: as long as you’re paying you’ll be on Google’s search results pages.
Traffic from Google will be arriving to your SEO invested landing page at a consistent and steady rate. Paid advertising provides a "shot in the arm" traffic and conversion wise. This can be difficult to organize around your business. Organic traffic accounts for more than 90% of all website traffic. On the other hand 70-80% of website audiences ignore ads, preferring to focus on the organic results.