Local SEO Brisbane
If you arrived at this page via a search for SEO Brisbane from a search engine, then you've just witnessed the importance of SEO at play.
On Google's first Search Results Page (SRP) there are only a few organic placements. Google SRP #2 is a very lonely place for your website to be listed. Unless you're prepared to outbid your competitors for a paid spot on Google's SRP
The "SEO Brisbane" search term is extremely competitive on Google. To be found above my local SEO competitors required an investment of resources for SEO purposes. The result is ongoing free traffic from the search engines, without the overhead of search engine advertising (which doesn't get cheaper)
In a nutshell, SEO content production/optimisation & off-site promotion is key in making your web-page a lead/sales generating asset. Otherwise it's just a nice sign post deep in the forest where nobody ventures. I have been assisting Brisbane-based businesses with both on-page & off-site SEO strategies & resources to stand out from their competitors
The best thing about the internet: Anyone can get their stuff online!
The worst thing about the internet: Anyone can get their stuff online!
SEO is a discipline in its own right, and there are perils for ignoring it or doing it wrong.
Google is in the business of matching the best content online with search queries, they have a formula to evaluate this, for us there are some challenges with SEO:
- SEO changes quickly: Google are constantly updating & changing this formula, plus the engine is always getting smarter (as in Machine Learning/Artificial Intelligence smarter)
- It's competitive: your competition never stops building upon their SEO foundation
- Specialist knowledge in SEO content production/optimisation & off-site promotion is required for results
- Google penalizes incorrect or outdated SEO tactics
- Google is greedy, and provides less and less space on the results page for organic listing, favoring paid search placemrnts
- Over time SEO is getting harder, requiring more and more resources to execute
- There's no guarantee that your competitor isn't investing more than you are for Brisbane SEO success
The PROs of investing in SEO for your website out-weighs the Cons. Paid Search and Social Media is predominantly based on a bidding model. The highest bidder will have the highest paid positions on Google page #1. And when the campaign budget is spent the listing will not appear on Google at all. A Google page #1 ranked listing will remain in place after your investment.
SEO in a comparatively cheaper investment, and your listing remains on Google's page #1 24/7. Plus, your SEO listing is on Google page#1 by your own mettle: if Paid Search or Social Media pricing/policy changes you can be left high-and-dry.
SEO also delivers PR benefits. Earning links for external well-known websites increases your credibility.
Brisbane SEO puts your message in front of customers at the time they are looking for your offering
The traditional media forms of marketing like print advertising, television, radio, etc. have lost their impact on the public. They’ve become little more than white noise in the background these days. Why? Because people now focus on Google as they can find exactly what they want in an instant without having to phone and drive all over Brisbane. Google has become the preferred starting point for people’s research on products and services.
Say you need to buy yourself a new vacuum machine, where would you go to get all the information needed to make a decision? Of course your first place to search would be Google, where else these days? The internet has empowered the consumers in today’s market, and it has turned traditional business and retail models on their heads. The NAB Online Retail Index Report 2017 discovered online shopping has increased by almost 10% in Australia over the past year while in-store foot-traffic has only increased by 3%
Your key goal now as a marketer or business owner is to get your message out to where consumers are, at the precise time that they are actually looking for the products and services that you offer. This is extremely powerful and cost-effective over traditional advertising. More so, your site needs to rank toward the top of the first page of Google’s search results to be considered. Ignoring Brisbane SEO in 2019 is the same as not taking out a Yellow Pages ad in 1988, something that nobody in business would even consider.
SEO is considerably more cost-efficient than SEM/PPC
As I’ve already mentioned SEO takes considerable resources, website owners are put-off by the cost of SEO and favour PPC. This is due to a false economy in viewing PPC as less expensive and gives immediate results.
Both SEO and PPC are going to cost you money. Initially, SEO will actually cost you more than PPC. However, the beauty of SEO is it’s a long-term strategy. PPC only has an immediate impact: as long as you’re paying you’ll be on Google’s search results pages.
Traffic from Google will be arriving to your SEO invested landing page at a consistent and steady rate. Paid advertising provides a "shot in the arm" traffic and conversion wise. This can be difficult to organize around your business. Organic traffic accounts for more than 90% of all website traffic. On the other hand 70-80% of website audiences ignore ads, preferring to focus on the organic results.
SEO increases online reputation
A positive reputation both in the marketplace and online is critical for any business' success. Customer reviews are an integral part of both SEO and the customer journey. Your website might be loaded with content that sings praise to your service offering. Your boasting doesn't compete with good customer reviews in Google's eyes Social Proof delivered by positive customer reviews encourage website visitors to convert into customers.
I've been tweaking and building webpages to rank on top of search engine results since the 90s.
Since the 00s I've been providing organisations like Blue Care, CUA, Endeavour Foundation, RACQ, Suncorp & Uniting Care Health with Brisbane SEO services.
I start with some reseach into what your target audience is typing into search engines and speaking into devices: voice search. I then evaluate your content and identify areas to apply SEO strategies. I even spy on your competitors SEO to ensure that we improve upon their rankings.
Next step is the application of my SEO techniques so that your website and content is better recognised and favoured by Google. As a Brisbane SEO Consultant my process has been refined over time to drive results.
I run cutting-edge link building campaigns that are safe and up-to-date with modern SEO best practice. If you're au fait with technical + on-page SEO, then I am a good fit as your link building partner.
Unfortunately these days, not much is cheap online when it comes to advertising. You'll find that Brisbane SEO more cost effective than Paid Search and Facebook Ads. SEO also provides long-term benefits in comparison: when you stop paying for Paid Search and Facebook Ads the traffic stops too.
For a cost similar to a Yellow Pages listing back in the day, you can leverage SEO to get a page one ranking on Google to drive traffic to your website for lead conversion.
My SEO strategies are designed to limit costs as much as possible while delivering a great ROI to your budget
Search Engine Optimisation (SEO), is simply optimising online content so that it can be effectively understood by a search engine to prioritise on its respective Search Engine Results Page (SERP). Google is the internet seacrch engine of key focus for SEO, as it has the overwhelming majority of public searches.
SEO to make a webage attractive to Google is accomplished by "on-page" optimisation and creation of quality backlinks "off-page". These Marketing techniques and tactics focus on increaing your visability on Google's SERP. Since monetisation, Google displays these "organic" SEO search results on the results page, directly below a number of proiritised "paid search" results known as Pay-Per-Click (PPC) or Search Engine Marketing (SEM).
Social Media platforms are great for "interruptive" or "push" advertising to generate interest about your products on audiences while they are doing their thing. What makes search engines like Bing and Google a better proposition, is that customers are actually searching for your products and services when they find your listing, I like to refer to this as "pull" advertising. By investing in SEO you are making your website more appealing to the search engines. A first page ranking on Google will provide your website with more targeted traffic.
Everyone needs to do some form of SEO if they are producing online content. What worked previously with Google for ranking a website, might now be something that causes a red flag: Google's ranking algorithm changes and continuously evolves. Deprioritistion in rank position by Google, or worse still, an outright bar on your domain, can be the penalty for getting things very wrong. Therefore in-depth SEO knowledge is essential to effect SEO tasks yourself.
Unfortunately, there is a lot of misinformation out there on the subject of SEO. Plus, there are numerous ill-informed practitioners willing to offer "whatever" as SEO services to unwary businesses that desire more website traffic.
This is a subject too broad to cover in a single FAQ. A good place to start is focusing on Content and Meta Tags with keyword(s) that you want to rank on Google for. You could then buy link building SEO services from a reputable pro. Here's what you need to do:
Within you webpage content structure make sure that the focus keyword is featured at the top, in the middle and the bottom of your copy.
At the Top make sure that your focus keyword is in the first paragraph in BOLD TEXT.
In the Middle have your keyword half way down the content.
At the Bottom have your keyword preferably in the last paragraph and in ITALIC FONT.
Make sure that your focus keyword (exact search phase) is in the H1 Tag as well as within one H2, H3, H4, H5 & H6
Ensure that your exact keyword is in an Image ALT Tag, and place this image as close to the top of the page as possible.
Your going to need to make sure that your content is more in depth than that of the top ten ranked websites. At a minimum, you're looking at producing > two thousand words. Google loves a great user experience, you might well be looking at including multimedia in video file format if the top ten website include them on theirs.Meta Tags
Last but not least, you need to complete your metadata to ensure your site is fully optimised for a top ranking.
META TITLE TAG: make sure that your exact keyword is included at the start (once only). Ensure your giving visitors a reason to click onto your page. Your TITLE needs to be very compelling. You'll want the searcher to feel like they absolutely must click on your listing. Appeal to the searcher's needs and emotions, and show that you have the answer to their problem.
My aim is to give the best service to my clients. You will receive the benefits of my 23 years of Search Marketing and Web Development experience. You will work with me and me only: I will perform your tasks. Unlike the big SEO agencies that outsource SEO tasks to the subcontinent or teenage uni interns. I only take on one established business client in a specific profession in each region, that is looking to increase their leads and grow their business through search.
I can optimise your website's infrastructure, increase user engagement by creating compelling content, and safely establish links. I create the conditions required to attract leads and convert them into a resource pool that you can use to increase ongoing sales. All work streams are fully documented and explained to you beforehand. As your business in unique, so will be the plan that I make for you. Contact me on 0402 542 875 or email@example.com for a detailed chat.
The answer is in your question there...... "quality". It's crucial that Brisbane SEO has quality:
- Keyword Research
- Human Factors
And most of all, quality in your Brisbane SEO consultant.
I provide full-service SEO campaigns that are individually tailored to meet the needs of your business. My methods are updated consistently as I review a lot of data about the latest SEO environment. My campaigns are built around a 6 - 12 month workflow, and I work with clients willing that are willing to wait this time frame before making a judgement.
- Google page 1 ranking through the latest online marketing techniques
- Increased traffic that is ready to engage with your offering
- Improved Brand Awareness and Reach through Google and Social Media
I am fully transparent into exactly what SEO Brisbane activities will be provided as my service. I believe the more knowledge and insight into the SEO tasks necessary to rank first page on Google that a business owner has the better. You are simply outsourcing a set of best practice tasks that you must do, but may not have the time or knowledge to execute.
Too many organisations are paying for someone to "do their SEO" but have no knowledge on what is being done or the value that is provided. Or worse they are paying for useless, harmful or no SEO services at all.
Not with me! SEO used to be nothing more than "gaming the system" to get substandard at the top. Google's way too smart now for Black Hat SEO tactics to be a long-term traffic strategy. I avoid Black Hat tactics and I go for long-term User Experience Optimisation strategy overall. Black Hat SEO can rank a website quickly, but penalties will be occurred.
Good question, the answer depends on your niche, the plan that I come up with and the work needed to execute the process. Each business and their situation is unique, therefore there are no set packages and rates. Feel free to call me or email me and I'll work out what's needed and the cost. I do work on the bare minimal overheads so that I can provide extremely competitive pricing.
The importance of SEO in business continues to increase, as search continues to become local, rich media adoption, and the rise of voice search. Other methods for attracting customes such as Direct Mail, are offering less potential to reach customers, and Return On Ad Spend ROAS diminishes year on year with Social and Paid Search. SEO coupled with content marketing is a sound investment to ensure that your website connects to prospective customers.
Brisbane Search Engine Optimisation is a cost-effective strategy to establish long-term awareness and relationships with customers, and put you ahead of your customers. A website that has optimised content is likely to attract more customers and convert more sales.
In effect yes. However, SEOs & Businesses shouldn't choose keywords based on opinion. Often the phrases we use as specialists are not economically viable for target keywords. If you're after a technician to execute tasks that you want delivered based on your opinion, I won't be a good fit for you.
Customer search and other, i.e. advertiser data, form the basis of a Brisbane SEO keyword strategy. There will be a number of keyword game plans that can be employed, plus risks, all of which will be laid out for you in a consultative manner for you to have the final say on.
Unfortunately, there are a tremendous amount of variables, a great deal of which are unknown externally to Google to be able to nail down a time. For established domains without previous bad history with Google it can take as long as 6 months for the more competitive keywords.
In general you will looking at between 3 - 6 months to get on the first page of Google. Be weary of SEOs offering quick results.
I am always running link building campaigns, and I have a very wide network that you can leverage if you would like to compliment your SEO efforts with a wide variety of safe, quality back packages. I never user black-hat techniques that deliver short term gains at your expense later on.
Please contact me to come up with a link building and social signals campaign plan for your website.