Local SEO Brisbane
If you arrived at this page via a search for SEO Brisbane from a search engine, then you've just witnessed the importance of SEO at play.
On Google's first Search Results Page (SRP) there are only a few organic placements. Google SRP #2 is a very lonely place for your website to be listed. Unless you're prepared to outbid your competitors for a paid spot on Google's SRP
The "SEO Brisbane" search term is extremely competitive on Google. To be found above my local SEO competitors required an investment of resources for SEO purposes. The result is ongoing free traffic from the search engines, without the overhead of search engine advertising (which doesn't get cheaper)
In a nutshell, SEO content production/optimisation & off-site promotion is key in making your web-page a lead/sales generating asset. Otherwise it's just a nice sign post deep in the forest where nobody ventures. I have been assisting Brisbane-based businesses with both on-page & off-site SEO strategies & resources to stand out from their competitors
The best thing about the internet: Anyone can get their stuff online!
The worst thing about the internet: Anyone can get their stuff online!
SEO is a discipline in its own right, and there are perils for ignoring it or doing it wrong.
Google is in the business of matching the best content online with search queries, they have a formula to evaluate this, for us there are some challenges with SEO:
- SEO changes quickly: Google are constantly updating & changing this formula, plus the engine is always getting smarter (as in Machine Learning/Artificial Intelligence smarter)
- It's competitive: your competition never stops building upon their SEO foundation
- Specialist knowledge in SEO content production/optimisation & off-site promotion is required for results
- Google penalizes incorrect or outdated SEO tactics
- Google is greedy, and provides less and less space on the results page for organic listing, favoring paid search placemrnts
- Over time SEO is getting harder, requiring more and more resources to execute
- There's no guarantee that your competitor isn't investing more than you are for Brisbane SEO success
The PROs of investing in SEO for your website out-weighs the Cons. Paid Search and Social Media is predominantly based on a bidding model. The highest bidder will have the highest paid positions on Google page #1. And when the campaign budget is spent the listing will not appear on Google at all. A Google page #1 ranked listing will remain in place after your investment.
SEO in a comparatively cheaper investment, and your listing remains on Google's page #1 24/7. Plus, your SEO listing is on Google page#1 by your own mettle: if Paid Search or Social Media pricing/policy changes you can be left high-and-dry.
SEO also delivers PR benefits. Earning links for external well-known websites increases your credibility.
Brisbane SEO puts your message in front of customers at the time they are looking for your offering
The traditional media forms of marketing like print advertising, television, radio, etc. have lost their impact on the public. They’ve become little more than white noise in the background these days. Why? Because people now focus on Google as they can find exactly what they want in an instant without having to phone and drive all over Brisbane. Google has become the preferred starting point for people’s research on products and services.
Say you need to buy yourself a new vacuum machine, where would you go to get all the information needed to make a decision? Of course your first place to search would be Google, where else these days? The internet has empowered the consumers in today’s market, and it has turned traditional business and retail models on their heads. The NAB Online Retail Index Report 2017 discovered online shopping has increased by almost 10% in Australia over the past year while in-store foot-traffic has only increased by 3%
Your key goal now as a marketer or business owner is to get your message out to where consumers are, at the precise time that they are actually looking for the products and services that you offer. This is extremely powerful and cost-effective over traditional advertising. More so, your site needs to rank toward the top of the first page of Google’s search results to be considered. Ignoring Brisbane SEO in 2019 is the same as not taking out a Yellow Pages ad in 1988, something that nobody in business would even consider.
SEO is considerably more cost-efficient than SEM/PPC
As I’ve already mentioned SEO takes considerable resources, website owners are put-off by the cost of SEO and favour PPC. This is due to a false economy in viewing PPC as less expensive and gives immediate results.
Both SEO and PPC are going to cost you money. Initially, SEO will actually cost you more than PPC. However, the beauty of SEO is it’s a long-term strategy. PPC only has an immediate impact: as long as you’re paying you’ll be on Google’s search results pages.
Traffic from Google will be arriving to your SEO invested landing page at a consistent and steady rate. Paid advertising provides a "shot in the arm" traffic and conversion wise. This can be difficult to organize around your business. Organic traffic accounts for more than 90% of all website traffic. On the other hand 70-80% of website audiences ignore ads, preferring to focus on the organic results.
I've been tweaking and building webpages to rank on top of search engine results since the 90s.
Since the 00s I've been providing organisations like Blue Care, CUA, Endeavour Foundation, RACQ, Suncorp & Uniting Care Health with Brisbane SEO services.
I start with some reseach into what your target audience is typing into search engines and speaking into devices: voice search. I then evaluate your content and identify areas to apply SEO strategies. I even spy on your competitors SEO to ensure that we improve upon their rankings.
Next step is the application of my SEO techniques so that your website and content is better recognised and favoured by Google. As a Brisbane SEO Consultant my process has been refined over time to drive results.
I run cutting-edge link building campaigns that are safe and up-to-date with modern SEO best practice. If you're au fait with technical + on-page SEO, then I am a good fit as your link building partner.
Unfortunately these days, not much is cheap online when it comes to advertising. You'll find that Brisbane SEO more cost effective than Paid Search and Facebook Ads. SEO also provides long-term benefits in comparison: when you stop paying for Paid Search and Facebook Ads the traffic stops too.
For a cost similar to a Yellow Pages listing back in the day, you can leverage SEO to get a page one ranking on Google to drive traffic to your website for lead conversion.
My SEO strategies are designed to limit costs as much as possible while delivering a great ROI to your budget